In-store training program
The intent of the program is to help dealerships realize their potential while minimizing customer defections, shrinking car park, and reduced profitability.
Dealers involved in the program have expressed the common sense training methodology, has help dealership personnel within all departments grow closer as a cohesive team.
Many dealerships have indicated that selling the vehicle is not the problem but maintaining the relationship after the sale has traditionally posed a challenge and that challenge is becoming increasingly more evident with customer shrinking sales and service car market (car park).
Due to this decline dealers have asked for help in the following areas:
Vehicle Delivery (New & Pre-Owned) – What a customer needs to know about maintaining the vehicle and relationships with the dealership
What the Dealership has to offer – Value associated with the customer returning to the dealership for all their automotive purchase needs- From purchase of vehicle, accessory purchases, regularly factory required maintenance and any other the servicing needs or misc requirements during the ownership cycle.
The Art of Right Selling ; Selling the Right Services at the Right Time Every Time
Right selling Utilizes current and prior best practices, individual people skills, industry resources, subject matter expertise and ,as well as Manufacturer and dealers internal processes to expand team members knowledge of the art associated with "RIGHT SELLING"
Right selling is accompliced by modifying and tweaking dealership processes with additional selling approaches and tools, by adapting to the changes dealership have noticed customer retention has increased with the added benefits of increased profitability and Customer Satisfaction
Key Areas of improvement:
Depending on the customer and dealership internal beliefs there will be many reasons for coming or not coming to the dealership
A few of the top reasons are :
The intent of the program is to help dealerships realize their growth potential, to minimize customer defections, shrinking car park, and increase departmental profitability.
The intent of the program is to help dealerships realize their potential while minimizing customer defections, shrinking car park, and reduced profitability.
Dealers involved in the program have expressed the common sense training methodology, has help dealership personnel within all departments grow closer as a cohesive team.
Many dealerships have indicated that selling the vehicle is not the problem but maintaining the relationship after the sale has traditionally posed a challenge and that challenge is becoming increasingly more evident with customer shrinking sales and service car market (car park).
Due to this decline dealers have asked for help in the following areas:
Vehicle Delivery (New & Pre-Owned) – What a customer needs to know about maintaining the vehicle and relationships with the dealership
What the Dealership has to offer – Value associated with the customer returning to the dealership for all their automotive purchase needs- From purchase of vehicle, accessory purchases, regularly factory required maintenance and any other the servicing needs or misc requirements during the ownership cycle.
The Art of Right Selling ; Selling the Right Services at the Right Time Every Time
Right selling Utilizes current and prior best practices, individual people skills, industry resources, subject matter expertise and ,as well as Manufacturer and dealers internal processes to expand team members knowledge of the art associated with "RIGHT SELLING"
Right selling is accompliced by modifying and tweaking dealership processes with additional selling approaches and tools, by adapting to the changes dealership have noticed customer retention has increased with the added benefits of increased profitability and Customer Satisfaction
Key Areas of improvement:
- Timely Appointment Booking and Scheduling Practices
- Pricing that is best in class
- Customer interaction processes-everything from reviewing wants and needs when completing a vehicle walk-around to industry best practice sales techniques
- Product knowledge associated "features, benefits, value selling" - Bring out the salesperson in everyone
- Value associated the dealership as the one stop vehicle sales and service location during vehicle ownership
- Understanding the importance of communications
Depending on the customer and dealership internal beliefs there will be many reasons for coming or not coming to the dealership
A few of the top reasons are :
- Convenience of Location
- Manufacturer reputation
- Dealer reputation
- Word of mouth referral
- Types of vehicle sold
- Family has always purchased at the location (grandfather did, uncle did, father did, mother did etc.)
- Convenience of hours
- Involvement in Community
- Quality of Service Received
The intent of the program is to help dealerships realize their growth potential, to minimize customer defections, shrinking car park, and increase departmental profitability.